HSRG Smart Affiliate Program

An Opportunity to Expand Your Business Reach

HomeSmart Realty Group is a residential real estate brokerage with nearly 200 agents and based in Long Beach, CA, with additional offices in Downey and Torrance.

As part of the HomeSmart International network of over 30,000 agents, we have a strong nationwide presence. Our local brokerage also owns and operates Smart Move Escrow Inc., Crush Mortgage Corp and Flip It Rich LLC. Working with HomeSmart and our additional companies helps us ensure the smoothest transactions possible from the initial introductions all the way through and beyond closing.

For 2023, real estate agents reported that 67% of closed transactions were from their sphere influence. We expect our affiliates to build strong enough relationships with our agents that they can share in providing services to the same spheres.

What is the HomeSmart Affiliate Program?

The Smart Affiliate Program is a marketing opportunity for vendors from different industries to gain exposure and build relationships with our roster of nearly 200 real estate agents. They are instilled in our agent community as trusted resources for our agents looking to aid their clients with various services.

Smart Affiliates will be endorsed as our trusted and vetted resources. They will be our “go-to’s” within their respective industries and are happily referred by our operations team and our real estate agents.

Benefits of Becoming a Smart Affiliate

Referral Opportunities

Smart Affiliates will have the opportunity to tap into new business potential from HSRG agents as they look to brokerage for expertise from trusted advisors (our Smart Affiliates) to help service their clients' needs.

Increased Exposure

As a Smart Affiliate, you will have access to HomeSmart Realty Group's extensive network of agents across our 3 branch offices (Long Beach, Torrance, and Downey, CA) as well as events.

Marketing Opportunities

HSRG will provide marketing opportunities (digital and in person) to help promote your business to our network of agents and keep you top of mind.

Cost-Effective Marketing

The Smart Affiliate Program offers a multi-faceted, cost-effective way to market your business to a large and targeted audience in residential real estate.

Agent Exposure - Online Directories & CRM

Agent Directory

Smart Affiliates have access to nearly 200 Agents (Names, emails, and phone numbers) across our three separate branches

Affiliate Directory Listing

Our realtors have access to our HSRG Smart Affiliates' internal directory. This is one more place they can go to connect with our trusted resources.

CRM

If you don't have a CRM, HSRG can assist you in getting our agent directory imported into a “Constant Contact” or “MailChimp” CRM so you can stay in touch with our agents with email campaigns.

Agent Exposure - Private Forum

Private HSRG Agent Facebook Group

Smart Affiliates are invited to join our collaborative, private Facebook group to post, comment, and stay in contact with HSRG agents.

Agent Marketing - Be the Expert, Unleash Your True Self

Brokerage Meetings:

HSRG's biweekly brokerage meetings (primarily via web) are a great way to:

• Be the Subject Matter Expert as you have the option to give a 5-15 minute presentation at one of our brokerage meetings each quarter
• Stay visible and nurture relationships with agents by being available for Q & A that comes up at the end of each meeting
• Explain your services or provide industry updates
• Provide links to your products and services within meeting chats
• Pitch potential social media collaborations

Agent Marketing - Weekly Newsletter

Maximize Your Exposure with HSRG's Weekly Newsletter Email

• Stay Informed and Engaged: Regular updates on upcoming company events.
• Sales Meeting Insights: Details on sales meetings, including dates, times, and access links for easy participation.
• Smart Affiliate Spotlight: Your business will be featured in our “Spotlight” every quarter, featuring your logo, contact details which enhances your brand visibility.
  

Consumer Marketing - Agent Websites

Maximize Your Exposure with HSRG

Agent websites feature a Smart Partners tab that includes our Smart Affiliates Clients can access agent websites via:

• Web search of an HSRG agent
• Email signatures
• Social media links
• Business cards
• Print marketing

Consumer Marketing - Social Media

Be the Industry Expert for HSRG Social Media Content

• Podcast - Long form video, interview, 5-30 minutes
• Short form video - 30-90 seconds, quick Q&A’s, tips, do’s and don‘ts
  
• Image - Short testimonial quote, tips, before & after
  

Sample Smart Affiliate Categories

• Moving Companies
• Landscaping Companies
• Home Inspection Services
• Interior Designers
• Home Staging Services
• Mold Remediation Companies
• HVAC (Heating, Ventilation, and Air Conditioning) Contractors
• Roofing Companies
• Pool Maintenance Services

• Pest Control Services
• Legal Services (Real Estate Attorneys)
  
• Home Appraisal Services
  
• Home Security Companies
  
• Energy Efficiency Consultants
  
• Print marketing
  
• Handyman Services
• General Contractors
• Carpet Cleaning Services
• Architects
  

Agent Exposure - Company Events

Join us for our company events and network with the agents

• Holiday events
• Summer Soiree, Thanksgiving potlucks, Holiday Parties
  
• Rent & decorate a firetruck for Xmas parade in Belmont Shores
• Community
• Cleaned out a veteran’s post, beach clean-up
  
• Special events (some are vendor-sponsored opportunities upon request from SmartAffiliate)
  
• Larger events for clients or agents
  
• First time homebuyer seminar
  
• Ignite Your Business planning event
• Tough Mudder - Recreational Activities
  

Becoming a Smart Affiliate, join our Bamily (Work family)

Vendors interested in becoming a Smart Affiliate can request a meeting with HSRG to see if there is a marketing fit for your type of service(s). This is to maximize marketing benefits and exposure for all of our Smart Affiliates. To become a Smart Affiliate, vendors can email us at vlopez@realtygrouphs.com to request an application or call us at 562-912-7771.

Applications will be reviewed and decided on after an interview and based on a variety of factors, including available industry/business categories and the relevance and value of the vendor's products or services to be promoted within our platform and network of real estate agents.

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